Webinars

From Activities to Impact: How Students Stand Out Without Burning Out
Jan
21

From Activities to Impact: How Students Stand Out Without Burning Out

Top universities aren’t just looking for students who do a lot. They’re looking for students who do what matters. Join former UC Admissions Officer and Icon Admissions founder, Mason Hill, for a free 60-minute masterclass that teaches families how to shift from endless activities to meaningful impact, and how to build a competitive college profile without exhaustion or overwhelm.

In this powerful session, you’ll learn:

  • The Activity Trap: why doing more can actually hurt your student’s application

  • The 3-Step Impact Framework used by standout applicants at top universities

  • How to identify a “spike” and turn simple interests into compelling leadership stories

  • Real student examples who built powerful narratives through focus, not frenzy

  • How to balance rigor, rest, and results to create sustainability and success

Great college applications aren’t built from chaos. They’re built from clarity.

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The Parent Roadmap to College Admissions: What Truly Matters in 9th, 10th, and 11th Grade
Jan
28

The Parent Roadmap to College Admissions: What Truly Matters in 9th, 10th, and 11th Grade

College admissions can feel like a mystery but it doesn’t have to. Join former UC Admissions Officer and Icon Admissions founder, Mason Hill, for a free 60-minute live session designed exclusively for parents. You’ll learn exactly what matters most (and what doesn’t) in 9th, 10th, and 11th grade so your student stays on track without unnecessary stress or confusion.

In this practical, insider-led workshop, you’ll learn:

  • What admissions officers actually care about in each high school year

  • The 3 priorities every family should focus on at each grade level

  • How to balance academics, activities, and wellbeing without losing your mind

  • What mistakes most families make and how to avoid them early

Stop feeling behind. Start feeling confident with a roadmap that actually works.

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Case Study Deep Dive: Yale University
Feb
3

Case Study Deep Dive: Yale University

Ever wonder what actually sets a Yale admit apart from thousands of other qualified students? Join Admissions Expert and Icon Admissions founder, Mason Hill, for a revealing 60-minute case study session analyzing the academic, extracurricular, and personal profile of a student who earned admission to Yale University.

You’ll see exactly how top universities evaluate applicants and how you can apply the same principles to your own journey.

In this interactive breakdown, you’ll learn:

  • The key academic and personal factors that made this applicant stand out

  • How their “spike” story evolved across four years of high school

  • How their essays supported their identity and narrative

  • What admissions officers likely discussed behind closed doors

  • How to reverse-engineer your own strategy using the same playbook

Whether you dream of Yale, Stanford, Harvard, MIT, or any other top university, this session will show you the patterns that define who gets in and why.

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The 3 Hidden Gaps in College Admissions and How to Avoid Them
Jan
14

The 3 Hidden Gaps in College Admissions and How to Avoid Them

Even the strongest students can miss out on top universities, not because of grades or test scores, but because of gaps in their admissions strategy. Join former UC Admissions Officer and Icon Admissions founder, Mason Hill, for a free 60-minute masterclass revealing the 3 hidden gaps that quietly hold students back, and how to close them before it’s too late.

In this game-changing session, you’ll learn:

  • The Strategy Gap: why strong students struggle to tell a cohesive story

  • The Positioning Gap: how activities and leadership are misaligned with their intended major

  • The Timing Gap: when most families start too late and what to do now if you’re behind

  • How to build a college admissions plan that’s focused, unique, and stress-free

Whether your child is a freshman, sophomore, or junior, this workshop will help you turn uncertainty into clarity and position your student for success.

The families who win in admissions don’t just work harder, they work smarter.

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California Dreaming: Your Roadmap to Stanford, CalTech, UC Berkeley, UCLA, and more!
Jan
13

California Dreaming: Your Roadmap to Stanford, CalTech, UC Berkeley, UCLA, and more!

Every year, hundreds of thousands of students dream of attending a top California university, but few truly understand how the system works.

Join former UC Admissions Officer and Icon Admissions founder, Mason Hill, for a free 60-minute deep dive into what it really takes to earn admission to Stanford, CalTech, UC Berkeley, UCLA, and more. You’ll learn how to navigate California’s unique college landscape from GPA weighting and holistic review to the essay prompts that can make or break your chances.

In this strategic session, you’ll discover:

  • How competitive admissions actually work including how applications are read and scored

  • What makes successful California applicants stand out and how to position your student early

  • How to approach the UC Personal Insight Questions (PIQs) strategically

  • How private California schools like Stanford, CalTech, and USC differ from the public systems

  • When to start preparing for key dates and milestones for your grade level

If California college are part of your dream, this is your roadmap to make it a reality.

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The Junior Year College Admissions Roadmap: Your Guide to Staying Ahead Before Senior Year
Jan
6

The Junior Year College Admissions Roadmap: Your Guide to Staying Ahead Before Senior Year

If your student is applying to college in the next few years, timing is everything. Join former UC Admissions Officer and Icon Admissions founder, Mason Hill, for a free 60-minute masterclass walking families through the 2026 College Admissions Timeline. Even if your child will be applying in 2+ years, this information will still be relevant to help plan their penultimate year in high school.

Learn exactly what matters now, what can wait, and what to do next to stay on track for competitive university admissions. In this actionable session, you’ll discover:

  • What students should focus on each month leading to application submission

  • The critical deadlines families often overlook and how to prepare early

  • How top students build momentum without burning out

  • How to balance academics, activities, and essays strategically

  • A downloadable 2026 Timeline to map your personal plan

Whether your student is a freshman, sophomore, or junior, this session will show you how to stop reacting and start strategizing for success.

Don’t let deadlines sneak up on you. Build your family’s 2026 admissions plan now.

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Case Study Deep Dive: Stanford University
Dec
29

Case Study Deep Dive: Stanford University

Ever wonder what actually sets a Stanford admit apart from thousands of other qualified students? Join Admissions Expert and Icon Admissions founder, Mason Hill, for a revealing 60-minute case study session analyzing the academic, extracurricular, and personal profile of a student who earned admission to Stanford University.

You’ll see exactly how top universities evaluate applicants and how you can apply the same principles to your own journey.

In this interactive breakdown, you’ll learn:

  • The key academic and personal factors that made this applicant stand out

  • How their “spike” story evolved across four years of high school

  • How their essays supported their identity and narrative

  • What admissions officers likely discussed behind closed doors

  • How to reverse-engineer your own strategy using the same playbook

Whether you dream of Stanford, Harvard, MIT, or any other top university, this session will show you the patterns that define who gets in and why.

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Inside the College Admissions Office: What Colleges Really Look for in Top Applicants
Dec
22

Inside the College Admissions Office: What Colleges Really Look for in Top Applicants

What really happens behind closed doors when colleges decide who gets in? Join former UC Admissions Officer and Icon Admissions founder, Mason Hill, for a free 60-minute live session that takes you inside the admissions process that reveals how applications are read, scored, and discussed at the world’s most competitive universities.

In this exclusive webinar, you’ll learn:

  • What admissions officers actually value and what they ignore entirely

  • How applications are reviewed, scored, and compared

  • Why “well-rounded” students often lose to “well-angled” ones

  • The 6 factors that determine who stands out (beyond GPA and test scores) - Real stories from the inside and how you can apply those lessons to your application strategy

By the end, you’ll understand exactly what admissions officers are looking for and how to help your student build the kind of profile that gets remembered. Stop guessing what colleges want. Learn it directly from someone who used to make those decisions.

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The Essay Edge: Crafting a Story that Colleges Remember
Dec
18

The Essay Edge: Crafting a Story that Colleges Remember

7:00pm Eastern, 4:00pm Pacific Time

Your grades and test scores get you considered, but your essays get you chosen. Join former UC Admissions Officer and founder of Icon Admissions, Mason Hill, for a free 60-minute live webinar revealing exactly how to craft college essays that captivate admissions officers and make your story unforgettable.

In this session, you’ll learn:

- The storytelling frameworks that separate average essays from admit-worthy ones

- How to identify your “core story” as the theme that ties your entire application together

- Common mistakes strong writers still make and how to fix them fast - Real essay excerpts from students admitted to top universities

Whether you’re starting from scratch or revising drafts, this session gives you the clarity and confidence to write essays that feel authentic and read extraordinary.

The perfect essay isn't just about the quality of your writing. It's about knowing what story you need to tell.

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The Break Advantage: How Smart Students Turn Free Time into Future Wins
Dec
16

The Break Advantage: How Smart Students Turn Free Time into Future Wins

7:00pm Eastern, 4:00pm Pacific Time

Every great college story is built long before senior year, and what students do on breaks matters more than you think. Join former UC Admissions Officer and founder of Icon Admissions, Mason Hill, for a free 60-minute webinar that helps high school students use their breaks to recharge and get ahead.

In this interactive session, you’ll learn:

- The 3 ways top students use breaks to build standout college profiles

- How to plan a break that balances rest, growth, and exploration - Real examples of students who turned small steps into big results during school breaks

- A Break Planner Guide to optimize this winter break

Free time is a chance to reflect, reset, and take the next step toward your dream college. Don't waste this time, use it to build the future you want.

Free registration now open. Spots are limited!

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Crafting the Perfect Personal Statement: How to Showcase your Story in 650 Words or Less
Aug
20

Crafting the Perfect Personal Statement: How to Showcase your Story in 650 Words or Less

Your personal statement is your chance to stand out. But how do you tell your story with impact and clarity in such a short amount of time? In this webinar, we’ll break down what makes a powerful essay, explore real examples, and guide you through strategies to write authentically and effectively. Perfect for students ready to start, or strengthen, their Common App essay!

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Case Study Deep Dive: Stanford University
Aug
17

Case Study Deep Dive: Stanford University

What does it really take to get into one of the world’s most selective universities? In this behind-the-scenes webinar, we’ll walk through a real case study of a successful Stanford admit, examining their academic profile, extracurriculars, essays, and overall application strategy. You’ll learn what stood out, how their story was crafted, and why it worked. Led by former admissions officer Mason Hill, this session offers rare insight into what separates an outstanding applicant from a competitive one. Perfect for students aiming high and families looking to understand the level of depth and intentionality elite schools expect.

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Inside the Admissions Office: What Colleges Really Look For
Aug
16

Inside the Admissions Office: What Colleges Really Look For

Ever wonder what actually happens behind closed doors when admissions officers read your application? In this webinar, we’ll pull back the curtain and reveal the key factors colleges prioritize. We’ll go far beyond just grades and test scores to help you learn how to strengthen your application, stand out in a competitive pool, and make every part of your story count. Perfect for rising juniors, seniors, and their families. Join us at 12:00pm Eastern, 9:00am Pacific time!

Register Now
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California Dreaming: Your Roadmap to Stanford, CalTech, UC Berkeley, UCLA, and more!
Aug
12

California Dreaming: Your Roadmap to Stanford, CalTech, UC Berkeley, UCLA, and more!

Dreaming of attending college in California? From the University of California system to top private institutions like Stanford, CalTech, and USC, this webinar will give you an insider’s look at what makes California’s universities stand out. We’ll explore admissions trends, what different schools prioritize, and how to build a competitive profile tailored to these highly sought-after institutions. Whether you're aiming for Berkeley, Stanford, UCLA, or another California gem, this session will help you understand the landscape and plan your path to admission. Parents and students are both welcome! Join us at 7:00pm Eastern, 4:00pm Pacific time!

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Crafting Perfect College Essays: How to Showcase your Story in 650 Words or Less
Aug
9

Crafting Perfect College Essays: How to Showcase your Story in 650 Words or Less

Your personal statement is your chance to stand out. But how do you tell your story with impact and clarity in such a short amount of time? In this webinar, we’ll break down what makes a powerful essay, explore real examples, and guide you through strategies to write authentically and effectively. Perfect for students ready to start, or strengthen, their Common App essay!

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Case Study Deep Dive: Stanford University
Aug
7

Case Study Deep Dive: Stanford University

What does it really take to get into one of the world’s most selective universities? In this behind-the-scenes webinar, we’ll walk through a real case study of a successful Stanford admit, examining their academic profile, extracurriculars, essays, and overall application strategy. You’ll learn what stood out, how their story was crafted, and why it worked. Led by former admissions officer Mason Hill, this session offers rare insight into what separates an outstanding applicant from a competitive one. Perfect for students aiming high and families looking to understand the level of depth and intentionality elite schools expect.

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Inside the Admissions Office: What Colleges Really Look For
Jul
30

Inside the Admissions Office: What Colleges Really Look For

Ever wonder what actually happens behind closed doors when admissions officers read your application? In this webinar, we’ll pull back the curtain and reveal the key factors colleges prioritize. We’ll go far beyond just grades and test scores to help you learn how to strengthen your application, stand out in a competitive pool, and make every part of your story count. Perfect for rising juniors, seniors, and their families. Join us at 7:00pm Eastern, 4:00pm Pacific time!

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Case Study Deep Dive: Stanford University
Jun
28

Case Study Deep Dive: Stanford University

What does it really take to get into one of the world’s most selective universities? In this behind-the-scenes webinar, we’ll walk through a real case study of a successful Stanford admit, examining their academic profile, extracurriculars, essays, and overall application strategy. You’ll learn what stood out, how their story was crafted, and why it worked. Led by former admissions officer Mason Hill, this session offers rare insight into what separates an outstanding applicant from a competitive one. Perfect for students aiming high and families looking to understand the level of depth and intentionality elite schools expect.

View Event →
Crafting the Perfect Personal Statement: How to Showcase your Story in 650 Words or Less
Jun
26

Crafting the Perfect Personal Statement: How to Showcase your Story in 650 Words or Less

Your personal statement is your chance to stand out. But how do you tell your story with impact and clarity in such a short amount of time? In this webinar, we’ll break down what makes a powerful essay, explore real examples, and guide you through strategies to write authentically and effectively. Perfect for students ready to start, or strengthen, their Common App essay!

View Event →
Inside the Admissions Office: What Colleges Really Look For
Jun
21

Inside the Admissions Office: What Colleges Really Look For

Ever wonder what actually happens behind closed doors when admissions officers read your application? In this webinar, we’ll pull back the curtain and reveal the key factors colleges prioritize. We’ll go far beyond just grades and test scores to help you learn how to strengthen your application, stand out in a competitive pool, and make every part of your story count. Perfect for rising juniors, seniors, and their families. Join us at 8pm Eastern time!

Register Now
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