Webinars
From Activities to Impact: How Students Stand Out Without Burning Out
Top universities aren’t just looking for students who do a lot. They’re looking for students who do what matters. Join former UC Admissions Officer and Icon Admissions founder, Mason Hill, for a free 60-minute masterclass that teaches families how to shift from endless activities to meaningful impact, and how to build a competitive college profile without exhaustion or overwhelm.
In this powerful session, you’ll learn:
The Activity Trap: why doing more can actually hurt your student’s application
The 3-Step Impact Framework used by standout applicants at top universities
How to identify a “spike” and turn simple interests into compelling leadership stories
Real student examples who built powerful narratives through focus, not frenzy
How to balance rigor, rest, and results to create sustainability and success
Great college applications aren’t built from chaos. They’re built from clarity.
The Parent Roadmap to College Admissions: What Truly Matters in 9th, 10th, and 11th Grade
College admissions can feel like a mystery but it doesn’t have to. Join former UC Admissions Officer and Icon Admissions founder, Mason Hill, for a free 60-minute live session designed exclusively for parents. You’ll learn exactly what matters most (and what doesn’t) in 9th, 10th, and 11th grade so your student stays on track without unnecessary stress or confusion.
In this practical, insider-led workshop, you’ll learn:
What admissions officers actually care about in each high school year
The 3 priorities every family should focus on at each grade level
How to balance academics, activities, and wellbeing without losing your mind
What mistakes most families make and how to avoid them early
Stop feeling behind. Start feeling confident with a roadmap that actually works.
Case Study Deep Dive: Yale University
Ever wonder what actually sets a Yale admit apart from thousands of other qualified students? Join Admissions Expert and Icon Admissions founder, Mason Hill, for a revealing 60-minute case study session analyzing the academic, extracurricular, and personal profile of a student who earned admission to Yale University.
You’ll see exactly how top universities evaluate applicants and how you can apply the same principles to your own journey.
In this interactive breakdown, you’ll learn:
The key academic and personal factors that made this applicant stand out
How their “spike” story evolved across four years of high school
How their essays supported their identity and narrative
What admissions officers likely discussed behind closed doors
How to reverse-engineer your own strategy using the same playbook
Whether you dream of Yale, Stanford, Harvard, MIT, or any other top university, this session will show you the patterns that define who gets in and why.
The 3 Hidden Gaps in College Admissions and How to Avoid Them
Even the strongest students can miss out on top universities, not because of grades or test scores, but because of gaps in their admissions strategy. Join former UC Admissions Officer and Icon Admissions founder, Mason Hill, for a free 60-minute masterclass revealing the 3 hidden gaps that quietly hold students back, and how to close them before it’s too late.
In this game-changing session, you’ll learn:
The Strategy Gap: why strong students struggle to tell a cohesive story
The Positioning Gap: how activities and leadership are misaligned with their intended major
The Timing Gap: when most families start too late and what to do now if you’re behind
How to build a college admissions plan that’s focused, unique, and stress-free
Whether your child is a freshman, sophomore, or junior, this workshop will help you turn uncertainty into clarity and position your student for success.
The families who win in admissions don’t just work harder, they work smarter.
California Dreaming: Your Roadmap to Stanford, CalTech, UC Berkeley, UCLA, and more!
Every year, hundreds of thousands of students dream of attending a top California university, but few truly understand how the system works.
Join former UC Admissions Officer and Icon Admissions founder, Mason Hill, for a free 60-minute deep dive into what it really takes to earn admission to Stanford, CalTech, UC Berkeley, UCLA, and more. You’ll learn how to navigate California’s unique college landscape from GPA weighting and holistic review to the essay prompts that can make or break your chances.
In this strategic session, you’ll discover:
How competitive admissions actually work including how applications are read and scored
What makes successful California applicants stand out and how to position your student early
How to approach the UC Personal Insight Questions (PIQs) strategically
How private California schools like Stanford, CalTech, and USC differ from the public systems
When to start preparing for key dates and milestones for your grade level
If California college are part of your dream, this is your roadmap to make it a reality.
The Junior Year College Admissions Roadmap: Your Guide to Staying Ahead Before Senior Year
If your student is applying to college in the next few years, timing is everything. Join former UC Admissions Officer and Icon Admissions founder, Mason Hill, for a free 60-minute masterclass walking families through the 2026 College Admissions Timeline. Even if your child will be applying in 2+ years, this information will still be relevant to help plan their penultimate year in high school.
Learn exactly what matters now, what can wait, and what to do next to stay on track for competitive university admissions. In this actionable session, you’ll discover:
What students should focus on each month leading to application submission
The critical deadlines families often overlook and how to prepare early
How top students build momentum without burning out
How to balance academics, activities, and essays strategically
A downloadable 2026 Timeline to map your personal plan
Whether your student is a freshman, sophomore, or junior, this session will show you how to stop reacting and start strategizing for success.
Don’t let deadlines sneak up on you. Build your family’s 2026 admissions plan now.
Case Study Deep Dive: Stanford University
Ever wonder what actually sets a Stanford admit apart from thousands of other qualified students? Join Admissions Expert and Icon Admissions founder, Mason Hill, for a revealing 60-minute case study session analyzing the academic, extracurricular, and personal profile of a student who earned admission to Stanford University.
You’ll see exactly how top universities evaluate applicants and how you can apply the same principles to your own journey.
In this interactive breakdown, you’ll learn:
The key academic and personal factors that made this applicant stand out
How their “spike” story evolved across four years of high school
How their essays supported their identity and narrative
What admissions officers likely discussed behind closed doors
How to reverse-engineer your own strategy using the same playbook
Whether you dream of Stanford, Harvard, MIT, or any other top university, this session will show you the patterns that define who gets in and why.
Inside the College Admissions Office: What Colleges Really Look for in Top Applicants
What really happens behind closed doors when colleges decide who gets in? Join former UC Admissions Officer and Icon Admissions founder, Mason Hill, for a free 60-minute live session that takes you inside the admissions process that reveals how applications are read, scored, and discussed at the world’s most competitive universities.
In this exclusive webinar, you’ll learn:
What admissions officers actually value and what they ignore entirely
How applications are reviewed, scored, and compared
Why “well-rounded” students often lose to “well-angled” ones
The 6 factors that determine who stands out (beyond GPA and test scores) - Real stories from the inside and how you can apply those lessons to your application strategy
By the end, you’ll understand exactly what admissions officers are looking for and how to help your student build the kind of profile that gets remembered. Stop guessing what colleges want. Learn it directly from someone who used to make those decisions.
The Essay Edge: Crafting a Story that Colleges Remember
7:00pm Eastern, 4:00pm Pacific Time
Your grades and test scores get you considered, but your essays get you chosen. Join former UC Admissions Officer and founder of Icon Admissions, Mason Hill, for a free 60-minute live webinar revealing exactly how to craft college essays that captivate admissions officers and make your story unforgettable.
In this session, you’ll learn:
- The storytelling frameworks that separate average essays from admit-worthy ones
- How to identify your “core story” as the theme that ties your entire application together
- Common mistakes strong writers still make and how to fix them fast - Real essay excerpts from students admitted to top universities
Whether you’re starting from scratch or revising drafts, this session gives you the clarity and confidence to write essays that feel authentic and read extraordinary.
The perfect essay isn't just about the quality of your writing. It's about knowing what story you need to tell.
The Break Advantage: How Smart Students Turn Free Time into Future Wins
7:00pm Eastern, 4:00pm Pacific Time
Every great college story is built long before senior year, and what students do on breaks matters more than you think. Join former UC Admissions Officer and founder of Icon Admissions, Mason Hill, for a free 60-minute webinar that helps high school students use their breaks to recharge and get ahead.
In this interactive session, you’ll learn:
- The 3 ways top students use breaks to build standout college profiles
- How to plan a break that balances rest, growth, and exploration - Real examples of students who turned small steps into big results during school breaks
- A Break Planner Guide to optimize this winter break
Free time is a chance to reflect, reset, and take the next step toward your dream college. Don't waste this time, use it to build the future you want.
Free registration now open. Spots are limited!
Crafting the Perfect Personal Statement: How to Showcase your Story in 650 Words or Less
Your personal statement is your chance to stand out. But how do you tell your story with impact and clarity in such a short amount of time? In this webinar, we’ll break down what makes a powerful essay, explore real examples, and guide you through strategies to write authentically and effectively. Perfect for students ready to start, or strengthen, their Common App essay!
From Panic to Plan: Creating a Stress-Free College Admissions Timeline
Feeling overwhelmed by college applications? You’re not alone. This webinar breaks down the admissions process month-by-month, helping students and parents build a realistic, stress-free timeline. Learn what to do (and when), how to stay organized, and how to avoid last-minute panic. Perfect for rising juniors and seniors!
Case Study Deep Dive: Stanford University
What does it really take to get into one of the world’s most selective universities? In this behind-the-scenes webinar, we’ll walk through a real case study of a successful Stanford admit, examining their academic profile, extracurriculars, essays, and overall application strategy. You’ll learn what stood out, how their story was crafted, and why it worked. Led by former admissions officer Mason Hill, this session offers rare insight into what separates an outstanding applicant from a competitive one. Perfect for students aiming high and families looking to understand the level of depth and intentionality elite schools expect.
Inside the Admissions Office: What Colleges Really Look For
Ever wonder what actually happens behind closed doors when admissions officers read your application? In this webinar, we’ll pull back the curtain and reveal the key factors colleges prioritize. We’ll go far beyond just grades and test scores to help you learn how to strengthen your application, stand out in a competitive pool, and make every part of your story count. Perfect for rising juniors, seniors, and their families. Join us at 12:00pm Eastern, 9:00am Pacific time!
California Dreaming: Your Roadmap to Stanford, CalTech, UC Berkeley, UCLA, and more!
Dreaming of attending college in California? From the University of California system to top private institutions like Stanford, CalTech, and USC, this webinar will give you an insider’s look at what makes California’s universities stand out. We’ll explore admissions trends, what different schools prioritize, and how to build a competitive profile tailored to these highly sought-after institutions. Whether you're aiming for Berkeley, Stanford, UCLA, or another California gem, this session will help you understand the landscape and plan your path to admission. Parents and students are both welcome! Join us at 7:00pm Eastern, 4:00pm Pacific time!
Crafting Perfect College Essays: How to Showcase your Story in 650 Words or Less
Your personal statement is your chance to stand out. But how do you tell your story with impact and clarity in such a short amount of time? In this webinar, we’ll break down what makes a powerful essay, explore real examples, and guide you through strategies to write authentically and effectively. Perfect for students ready to start, or strengthen, their Common App essay!
Case Study Deep Dive: Stanford University
What does it really take to get into one of the world’s most selective universities? In this behind-the-scenes webinar, we’ll walk through a real case study of a successful Stanford admit, examining their academic profile, extracurriculars, essays, and overall application strategy. You’ll learn what stood out, how their story was crafted, and why it worked. Led by former admissions officer Mason Hill, this session offers rare insight into what separates an outstanding applicant from a competitive one. Perfect for students aiming high and families looking to understand the level of depth and intentionality elite schools expect.
From Panic to Plan: Creating a Stress-Free College Admissions Timeline
Feeling overwhelmed by college applications? You’re not alone. This webinar breaks down the admissions process month-by-month, helping students and parents build a realistic, stress-free timeline. Learn what to do (and when), how to stay organized, and how to avoid last-minute panic. Perfect for rising juniors and seniors!
Inside the Admissions Office: What Colleges Really Look For
Ever wonder what actually happens behind closed doors when admissions officers read your application? In this webinar, we’ll pull back the curtain and reveal the key factors colleges prioritize. We’ll go far beyond just grades and test scores to help you learn how to strengthen your application, stand out in a competitive pool, and make every part of your story count. Perfect for rising juniors, seniors, and their families. Join us at 7:00pm Eastern, 4:00pm Pacific time!
Case Study Deep Dive: Stanford University
What does it really take to get into one of the world’s most selective universities? In this behind-the-scenes webinar, we’ll walk through a real case study of a successful Stanford admit, examining their academic profile, extracurriculars, essays, and overall application strategy. You’ll learn what stood out, how their story was crafted, and why it worked. Led by former admissions officer Mason Hill, this session offers rare insight into what separates an outstanding applicant from a competitive one. Perfect for students aiming high and families looking to understand the level of depth and intentionality elite schools expect.
Crafting the Perfect Personal Statement: How to Showcase your Story in 650 Words or Less
Your personal statement is your chance to stand out. But how do you tell your story with impact and clarity in such a short amount of time? In this webinar, we’ll break down what makes a powerful essay, explore real examples, and guide you through strategies to write authentically and effectively. Perfect for students ready to start, or strengthen, their Common App essay!
From Panic to Plan: Creating a Stress-Free College Admissions Timeline
Feeling overwhelmed by college applications? You’re not alone. This webinar breaks down the admissions process month-by-month, helping students and parents build a realistic, stress-free timeline. Learn what to do (and when), how to stay organized, and how to avoid last-minute panic. Perfect for rising juniors and seniors!
Inside the Admissions Office: What Colleges Really Look For
Ever wonder what actually happens behind closed doors when admissions officers read your application? In this webinar, we’ll pull back the curtain and reveal the key factors colleges prioritize. We’ll go far beyond just grades and test scores to help you learn how to strengthen your application, stand out in a competitive pool, and make every part of your story count. Perfect for rising juniors, seniors, and their families. Join us at 8pm Eastern time!